art director：gezi designer：gezi
type：branding & packing
client：HOPSCRAFT ™
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pigeonstudio ℗ Copyright pigeonstudio ℗ All rights reserved
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Background: Eight years ago, during the period of rampant industrial beer, the founder of hopscraft tasted craft beer for the first time while studying abroad in Japan and was impressed by its delicacy. Upon returning to China, hopscraft was established to bring exquisite craft beer to the domestic market. In addition to conveying international flavors, the brand also explores local culture and brews craft beer in a multi-layered and subtle way.
Digging: Through this process, we discovered the brand's inclusiveness and richness. We chose the "window" as the core symbol and "see the world" as the brand new concept. We hope that in the future, everyone can see the rich world of craft beer and the colorful local culture through hops.
Result: Hops is like a "beer glass," a "window," and a "blank sheet of paper," ready to be filled with rich content and culture in the future.
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background:
8年前在工業啤酒泛濫時期，主理人在日留學初嘗精釀，被精致的精釀啤酒所感染。
回國創立hopscraft，把精致的精釀帶回了國內。除了傳遞國際風味外，也會挖掘在地文化，並以多層次風味和不突兀口感的方式釀造精釀。
8年前在工業啤酒泛濫時期，主理人在日留學初嘗精釀，被精致的精釀啤酒所感染。
回國創立hopscraft，把精致的精釀帶回了國內。除了傳遞國際風味外，也會挖掘在地文化，並以多層次風味和不突兀口感的方式釀造精釀。
Digging:
從中我們發現了品牌的包容性、和豐富性。我們以「窗戶」為核心符號。並以「see the world」作為全新的品牌理念。希望在未來，大家能通過hops看到豐富的精釀世界、看到多彩的在地文化。
從中我們發現了品牌的包容性、和豐富性。我們以「窗戶」為核心符號。並以「see the world」作為全新的品牌理念。希望在未來，大家能通過hops看到豐富的精釀世界、看到多彩的在地文化。
result：
hops就像一個「酒杯」；像一扇「窗戶」；像一張「白紙」，它期盼著未來，做好了被豐富的內容、文化填充的準備。
hops就像一個「酒杯」；像一扇「窗戶」；像一張「白紙」，它期盼著未來，做好了被豐富的內容、文化填充的準備。
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Copyright pigeonstudio ℗ All rights reserved.
Copyright pigeonstudio ℗ All rights reserved.
